Project Details
TEAM MEMBERS: Prachi Garg, Jack Love
MENTOR: Rebecca Blum
DURATION: 10 weeks
MY ROLE: User Research, Secondary Research, Solution Brainstorming, Design Strategy, Prototyping, Validation Research
Doesn't this seem intimidating
Challenge
Research Process
Brainstorming
What are the different stages in a moving process?
Insights
"Moving is so stressful and expensive. It costs you time and money"
Activities
Pre-Move was derived to be the most stressful part of the moving process.
Reviewing the interview notes to derive insights
What about the pre-move process is most stressful?
Scenarios
Secondary Research
Literature Review
Our environment tells us that if you stay organized and follow your timelines and checklists, you will avoid stress and chaos. While it certainly helps to stay organized, this alone will not prevent the emotional upheaval that moving often activates.
BARRIERS TO OVERCOME
1. Fear of the unknown
2. Unfamiliarity with the process
3. The sheer labor
MASTERING THE ZEN OF MOVING
Competitive Landscape
Ideation
Validation Research
Integration of the app with Apple Watch
Get updates on upcoming tasks
Calendar view of the plan for upcoming tasks
Get reminders of upcoming tasks from the app on apple watch
Users need not carry their phones around while packing. Anywhere access to notifications, messages onto Apple Watch
Comfort your partner struggling to get moving tasks done
The app detects stress and anxiety, and notifies the partner to send a comforting message
Takeaways and Learnings
Research can take unexpected turns and drive the project in a new direction altogether. It is important to get into the nitty gritty of the research process to derive overarching insights.
It is important to have a diverse group of audience in order to get unique insights.
Making the right choice of words so as to avoid the interviewee from being influenced.